Yippi Star Quest 2020 Champion Is Set To Spread Her Wings Internationally With The Release Of First Solo Single In Mandarin
KUALA LUMPUR, 16 Jun 2021 - After beating more than 3,000 other contenders from all over Asia, and winning the grand prize of USD40,000 (RM160,000) in cash, Yippi Star Quest 2020 champion, Siti Nurmasyitah Mohd. Yusoff or famously known as Masya Masyitah is back with her first ever solo single in Mandarin entitled ‘Jiu Meng Xin Su’.
“It’s been a long time running for my solo Mandarin single as my way of giving back to my new fans whom I’ve encountered during the Yippi Star Quest 2020 competition, and also to my beloved fans in Malaysia that have been waiting patiently,” she said.
Jiu Meng Xin Su is a special composition written and created by local songwriter and composer, Kai Kai, together with music producer, Ong Peng Chu in the slow rock genre.
“I tailor-made this song specially for Masya because of her amazing ability to sing in Mandarin fluently, while it was Peng Chu’s idea for her to sing the slow rock number in Malay-style to give it a fresher sound that most Malaysians could relate to,” Kai Kai explained.
The 21-year-old singer added, “Jiu Meng Xin Su tells the story of love between a couple who are willing to sacrifice anything for the sake of each other's happiness with a heartbreaking ending.
“Tragedy struck when her lover had to hide his illness and remain silent, so she kept wondering until they parted ways without any explanation or closure.
“At first, I was handed the demo, and after listening to it I just fell in love with the beautiful melody Kai Kai has created, plus with a sad storyline like that, one just couldn’t help but to feel touched by it.
“So it was inevitable that Mr. Feros decided RocketFuel Entertainment should release it as my first solo single in Mandarin because he felt it’s about time for me to do a Mandarin number on my own.
According to Mr. Feros Sayna, the newly appointed Head of RocketFuel Entertainment,“I truly believe in the talent that Masya’s possesses, not only she’s young but she has already proven herself to sing in Mandarin quite well, and winning the Yippi Star Quest 2020 competition while out-singing 3,000 contestants, that alone proves she has that star power to bring her to the next level which is internationally, mainly China.
“I hope Jiu Meng Xin Su will appeal to all and break the global Chinese market, thus highlighting Malaysia’s talent to the world because in Malaysia, we have a lot of hidden gems to be discovered.
The recording process, which only took an hour to be completed, went smoothly while the country was still under the Conditional Movement Control Order (CMCO).
“I learned a lot during the recording session, Kai Kai and Peng chu gave me a lot of valuable advice on how to deliver the sad song accordingly while adhering to the Standard Operating Procedures (SOPs).
“And the filming process for the music video (MV) too was done in accordance to SOPs , I had so much fun working on set, the director wanted me to dig deep into my emotions in order to bring the character to life, so don’t forget to watch it on YouTube once it’s officially out,” she said.
From a young age, Masya has won various awards throughout her career, and many wondered what is the secret behind her success and how she spent most of her cash prizes.
“To be honest, there’s no secret formula, I just did my best everytime and my parents often tell me, whatever you do, do it from the heart and you’ll see.
“And most of my cash prizes are kept in the bank and I’ve acquired a few assets and properties for my future’s sake.
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